Everards of leicestershire

The Lancaster Arms Restaurant & Pub, Desford

The Lancaster Arms came to me having been recommended by another local business I had worked with recently. The brief was to rebrand and refresh the identity of the pub and restaurant in Desford. I worked closely with the client during the takeover and regeneration of the premises. Together we worked on creating a total overhaul of the identity, assisting with their logo design, visual identity, food photography, menu design, digital marketing and website. I provide ongoing support and work regularly with the client, helping to progress and evolve the brand and it’s marketing presence in the local area.

SERVICES: Branding. Logo design. Illustration. Graphic Design. Menu Design.  Website design. Website Development. Digital Marketing

The Solution

I worked closely with the client in order to understand their vision for the pub and restaurant. After in depth research and ideology, the concept was to create an identity that would reflect a warm, welcoming, laidback atmosphere with a focus on the local heritage and history of the area in which the pub is located. The restaurant sources local ingredients and prides itself on providing it’s customers with great beer, wine and fine, earthy, freshly prepared food in a classic English country pub setting.