A brand identity should act as a clear representation of a businesses core values, beliefs and personality. I work closely with my clients to understand why their business exists and what it stands for.
I do this by carefully researching competitors, finding gaps in the market and establishing a way of connecting with their audience in order to build a strong emotional connection and authentic following. I believe in building brands that stand for something. I like to do things a little different by delving deeper in order to create an image that is truly unique and personal.
Each project varies depending on requirements and budget, this is why I work with my clients to deliver everything they might need. This will typically consist of logo design, typography, colour pallet, style of imagery, brand guidelines/ look book and tone of voice.