About the Client & Brief

The Landmark is a brand new high end development in Riyadh’s west side, covering a vast area of 2.5km. The development will offer a luxury retail boulevard, residential apartments, office spaces, a 5* Hotel, a hospital, entertainment areas, car showrooms and a hypermarket. The project was produced on behalf of Sondos Real Estate who are leading real estate development company based in the Kingdom of Saudi Arabia.

Solution and Outcome

The requirements were to create something that would fit in with the high end luxury aspect as well as not being too narrow focused on one aspect of the development. The purpose of the development is to put Riyadh on the map as part of the ever expanding affluent retail market in the Middle East. This is why the map marker was used as part of the design which could then be applied as a flexible branding device. After providing a selection of varied concepts, the final design was kept very clean with an emphasis on the typography and map marker.