Simply Aura are a full service creative agency who specialise in working with corporate clients from a variety of industries. With a strong focus on clients within the financial sector, with clients such as HSBC, Santander and JLT. I worked closely with the client in order to gain a better understanding of their goals and objectives for the new website. It was clear that the website was to act as an informative brochure site for both existing and prospective clients, however it wasn’t critical to focus on driving new customers to enquire. As the client wasn’t entirely sure on the best approach for this I was able to offer guidance and advice for the content and general website structure.