Clean & Lean are one of the global leading healthy lifestyle companies. Founder of Clean & Lean James Duigan is renowned as one the worlds best celebrity fitness trainers as well as creating the Clean & Lean diet. With the success of the Clean & Lean diet cookbooks and Bodyism gym, the next stage was too focus on designing the UI for their new website in order to make the clean and lean lifestyle accessible to a wider audience. The website would feature an online shop selling a range of active wear, exercise equipment, supplements and books. One of the other main areas was to be an online magazine with a varied range articles focusing on recipes, exercises, mindfulness, fashion & beauty along with other components which make up the Clean & Lean lifestyle.