About the Client & Brief

Abel Words is an independent agency offering professional copywriting services to agencies and businesses in London and the South East. I was approached by the client to redesign and improve their existing brand identity and website. After discussing the current branding and website it was clear that the client was looking for a wholesale change and much need improvements to the structure and usability of their website.

Solution and Outcome

The client and I decided that a clean, professional and bold approach was the best option. The logo monogram features quotation marks on the ‘A’ and ‘W’ and has been simplified by using 3 bold diagonal lines in order create a strong and iconic symbol. The website clearly showcases the clients written content, services and high profile clients through their portfolio. I also provided photography services and stationary designs for their business cards, letterheads and social media pages.